Top Ten China Business Survival Tips
I am always a sucker for top ten lists and the China and I blog has a good one up. It is entitled "10 Survival Tips for Expats Who Work in China," but I think it applies to those doing business in China generally. Roman Guerel is the brains behind the blog and he has a ton of China experience and is working on a Ph.d in Business and Management to go with it. Here's his list in bold, with my comments in normal:
1. China is not a bubble, it will not fade so easily. True. What this means is that you should no more think short term in China than anywhere else.
2. Everything you have learnt in developed countries are only theoretical in China, you shall make a new assessment. True and false. China is different. Obviously, but business is still business.
3. Stop trying to invent a China management model. Not sure what he means by this. If he means one should not expect to reinvent the wheel in China, then I agree. In other words, business is still business in China and management is still management.
4. Frustration in China is unavoidable, keep going. I agree and would add this is true throughout the world.
5. China is full of opportunities, if you can catch 1/100th of them you already are the king of the ring. Definitely some truth to this.
6. Don't overestimate your abilities, be humble. I agree and what this means is that one should not overestimate one's abilities. For example, my firm handles China law matters. We do not purport to be able to nor do we handle those things better suited for accountants or consultants. We work with those people to the advantage of the client.
7. Logistics are at the center of your success in China. Definitely some truth to this and logistics are too often ignored or underestimated.
8. One-time deal doesn't exist, you shall have mid to long -term perspective in China. True, but probably no truer in China than anywhere else.
9. Business: One China: no; Many China; yes. I know this is standard wisdom and it is absolutely true in that Shanghai may have more in common with London than it does with some village of 200 in Anhui Province. But, this is not always true. For example, many of our clients have gone into China to service the very same 2-3 giant U.S. corporations they service over here. For them, there really is only one China and that China is the 2-3 giant companies.
10. You shall think China as no different to other markets, or you will not survive. True. But if you think China is completely different from your home country such that most normal rules of business do not apply, you will not survive either.
I will add an eleventh tip. Your instincts count in China just as much as they do elsewhere. If you are feeling uncomfortable about someone or about the deal, you probably have very good reason.
http://www.chinalawblog.com/cgi-bin/mt/mt-t.cgi/2185
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Comments
I'll add one: You'll likely have much more success in using China as a manufacturing base than you'll have in making a splash in the China market.
Selling into China: In general, a bad idea. OK if you're Motorola, IBM, Nokia. And there are examples of Western SMEs making a splash here. But statistical outliers do not make for a good business strategy. When entering the China market, don't expect much. Better yet, expect the worse.
Even when it comes to manufacturing, China is really best at final assembly (but not testing). Again, there are exceptions to this. But as a general rule, China is specifically about final assembly. From there, move in various other directions. But my point: Start with final assembly. Chinese are a lot cheaper than robots -- and I'm a robot advocate, with over seven years in the robotics and factory automation sector.
I wouldn't want angioplasty devices built by humans, but I don't need robots to assemble my pens, either.
Posted by: David Scott Lewis (Startech Global Corporation, Tsinghua University) | October 10, 2007 12:38 AM
All: I had to share this link with you from www.china-artoflaw.com/blog. (Note to CLB: Sorry guys your not my only law blog..) Half way through this .ppt there is a hilariously funny slide that has both Bamby, Donald Rumsfeld and Kim Jung IL as a pictorial way of demonstrating some "pitfalls" of doing business in China.
Have a look, overall it is an OK presentation (I DO NOT WORK FOR THEM) and worth the look just for the comedic value!
http://www.china-artoflaw.com/Blog/content/binary/china%20sourcing%20March%202007%20long%20version%20for%20speech.ppt#409,29,Slide 29
Posted by: Alex | October 17, 2007 1:19 AM
My family business was active in China in the early 1980's. It always amazes me that, after all this time, many advice lists such as this are what we learned back then.
I have put online an account of our dealings in the offshore oil business at
http://www.vulcanhammer.info/china/
I hope you and your readers find it interesting. (I've seen the name of at least one business associate from then on your site.)
Posted by: Don Warrington | October 17, 2007 1:37 PM