How To Handle China Manufacturing: Negotiations, Strategies, And Experiences

Excellent advice on how to deal with Chinese manufacturers in a post over at the Silk Road International Blog, entitled, "Negotiations, Strategies and Experiences."  The key word is experience and David Dayton, the writer of this post, has loads of that.  David is CEO of Silk Road International Consultancy and he has been working "in and with Asia for 14 years.  He is fluent in Mandarin and has a Master's Degree in Southeast Asian Anthropology, with a focus on Chinese Corporate Culture. Silk Road has offices in the U.S., Thailand, and Shenzhen and I know it has substantial China factory sourcing experience. 

Dayton's post starts out with him relaying that day's complaint by a Chinese factory owner about Dayton's being 'too strict' on quality control how his doing so was costing the factory more than they originally budgeted for, with the rest of the post being Dayton's list of what he was able to take away from this experience.  My favorites: 

  1. Your negotiations, factory visits and dinners are all scripted.  "Roles are defined, what can and can't be offered is clear before negotiations start and who you will meet and what you will see is typically controlled to a large degree (as it is in the US and anywhere else'think about it)."  You must learn to play the game and play your role in "the CHINESE script whether you speak Chinese or know their culture or not"  and even though the "Western and Chinese scripts are radically different."
  2. Talk with the people with authority to do something about the problem.
  3. There is often both a cover story and the real story and "the only way to get to the real story is to ask a ton of questions and take copious notes." Westerners often fall short by taking too many things at face value.
  4. Do not push so hard on the inconsistencies that someone loses face.  Your real goal "ought to be getting production done on spec and as close to on-time as possible" and pushing too hard can work against this goal.
  5. Good cop bad cop lives in China (like everywhere else).  In China, the boss is usually the good cop, with the manager being the bad cop.
  6. China loves the sacrificial lamb.  When there is a problem, it is a common strategy in China to fire someone (or at least say that you have) even though that will do nothing to prevent future problems.
  7. Be prepared for the last second closing offer: 
    • Once everyone is friends again and all the issues are worked out there will invariably be a last issue that's just thrown in at the very end. Often literally on the way out the door''Oh, by the way, this material is going to cost more on the next order. We'll eat it this time, but the price is now this much more.' My theory is that this happens because meetings between Chinese usually end with dinner or Karaoke so there is still time to work out issues. But foreigners usually have work meetings during the day and then go home. Whatever the reason, it's almost comical to me'it's something they have to bring up, but don't want to so they wait until there is no possible way to procrastinate it any longer and then, just off the cuff, throw it out.
  8. Know the numbers better than your counterparts.
  9. China does not do "win/win."  "The guys at Sinocidal said it best: As far as most Chinese are concerned 'Win Win is a panda bear in Sichuan Province.'
  10. Nobody ever makes product for a loss.
  11. Time is on their side.  They know Westerners want instant gratification, so you must "learn to wait."  For more on this, see my post, "Don't Just Be Leaving On That China Jet Plane."

This advice applies to virtually all Chinese business situations and I urge you to go to the post for additional items on the list and to gain the full flavor of those to which I have cited. 

Comments (8)

Read through and enter the discussion by using the form at the end
Bert Felt - March 5, 2007 2:36 AM

Well said,

I am a trained professional negotiator, have sales, marketing and corporate management experience, have lived and worked in the area over 30 years, I am still living in Kina, and I am married here with a local girl, and I should know.

I can only agree with Dan's blog.

Dan has missed out something though, but he easily is excused. How do you include decades of experience in a page like this. You can't.

If you need your appendix taken out, you go to a qualified medical doctor, who has long experience, the right skills and the right team.

It you want your China issues done, you go to a qualified person who has the experience, the right skills and the right team.

Of course, in both cases you could try yourself. The result is likely to be a disaster.

All the best
Bert

Bert Felt
Email: bert.felt@merkina.com
Skype: kiwino1

China Law Blog - March 5, 2007 6:21 AM

Mr. Felt --

Thanks for checking in. I agree with you, yet at the same time, the smart reader has to read something like this and decide whether he or she is up to the task. Experts are always helpful, but one also must consider the value of the deal. It is crazy to do a $500,000 deal without someone on your team who really knows China. But is it crazy to do a $10,000 deal without paying for an outside expert? Also, there are plenty of people out there claiming to be China experts who are not. But, certainly, the experienced China expert is worth his or her weight in gold and much harm could be avoided by using them.

I can certainly tell you of having seen enough deals in my day (Chinese deals, other international deals, and even wholly domestic deals) where the failure to pay a few thousands dollars for a lawyer (or even a failure to use the right lawyer) has cost clients hundreds of thousands (even millions of dollars). I give some examples of this in the post on arbitration I did the other day.

Einar Tangen - March 7, 2007 12:24 AM

Yes, the points you both raise are insightful but both beg the question of how to find and select the right professional for the appropriate task and price. As chair the State of Wisconsin's International Trade Council, I hear as many stories about misplaced trust in �china experts� as local villains. Is there any self policing network of professionals which offer the services in question?

The ability to refer inquiries to a couple of reputable networks of service providers would be very helpful. Given the level of opportunity in China I would think that it would be beneficial to everyone concerned, especially independents not associated with the mega consultant/law/accounting firms, to have a such associations, networks, groups or whatever offering the self policing necessary to assure competent competitive services.

If I have spoken out of turn and these groups exist I apologize. If they do exist I would appreciate their names.

EH Tangen
ehtangen@yahoo.com

China Law Blog - March 7, 2007 7:51 AM

Mr. Tangen -- Thanks for checking in. I left your e-mail address in your comment, assuming you wanted it there. If you want me to remove it, please just let me know. You ask a really good question and I started to answer it and my comment got so long I have decided this warrants a full post. I will have something up on this within the next few days.

EH Tangen - March 7, 2007 9:23 AM

Thanks, I look forward to any suggestions.

China Law Blog - March 7, 2007 10:41 AM

EH Tangen --

I will do my best.

Mike - March 8, 2007 10:02 PM

I really like point 6:

China loves the sacrificial lamb. When there is a problem, it is a common strategy in China to fire someone (or at least say that you have) even though that will do nothing to prevent future problems.

In my experience, it seems like if anything happens, someone absolutely needs to be fired. One of my colleagues screwed up and started blaming different people in the office. 2 days later, one of my assistants was fired for organizing the process, but having nothing to do with what's happened. After he left, everything went back to normal. No new measures were put into place to prevent similar problems in the future.

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