On Wednesday April 10, 2013, I will be one of five presenters for Exporting to China, a full day, live, online seminar.  The program is designed to help U.S. firms expand their presence in China and it touts that its participants will, among other things, learn to do the following:

  • Interpret the rapidly changing Chinese

As just about everyone knows by now, Chinese companies are generally not terribly good at marketing and sales, particularly in the United States. For every Haier or Lenovo, there have to be at least ten thousand Chinese companies with good products with no really differentiation from their competitors. How many of you living outside China