Doing Business in China EventI will be speaking at an international business event in Milwaukee, Wisconsin, on May 9, entitled, Unlocking Global Opportunities. For more information, go here.

Who should attend? Any business operating internationally or hoping to do so.

Why attend?

  • Grow your international sales
  • Develop a strategic global plan
  • Network with hundreds of people from manufacturing, service & logistics industries
  • Keep current on the latest international trade issues with industry experts
  • Hear high-caliber speakers discuss their experiences in international markets
  • Leave with new ideas.

What will go on there?

The agenda will include the following:

  • Governor’s Export Award Winners
  • Luncheon Keynote Speaker (invited)- Elizabeth Erin Walsh – Assistant Secretary for Global Markets and Director General of the U.S. & Foreign Commercial Service; U.S. Department of Commerce International Trade Administration
  • International Café – Roundtable discussions with peers & subject matter experts
  • 5 Breakout Sessions:
    –     Unlocking the Tax Code
    –     Global E-Commerce: The Great Equalizer
    –     Compliance
    –     Transportation: Enhancing Wisconsin’s Competitive Advantage
    –     International Growth Strategies
  • Networking Reception

More specifically, the event will consist of the following:

7:30 a.m. to 5:00 p.m.   Networking

8:00 a.m. to 9:15 a.m.  Breakfast

9:15 a.m. to 9:45 a.m.  Networking Break

9:45 a.m. to 11:15 a.m. International Cafe — Roundtable Sessions with International Experts.  This session to give business owners and managers an opportunity to discuss specific issues and challenges of selling internationally with subject matter experts. A total of 6 roundtables will focus on multiple functional areas of interest. During these 90-minute sessions, the roundtables will turn every 25 minutes, allowing individuals to participate in 3 discussions. The roundtable topics will be as follows:

9:45 to 11:15  Federal Tax Code Changes and Your International Business.  The following speakers will help you make sense of the recent tax code changes as they relate to your international business, including how the new federal tax code can spur economic growth for your company.

9:45 a.m. to 11:15 a.m.  Global E-Commerce: The Great Equalizer.  In this session, John Worthington and Samantha Soffici of IBT Online, will give you an opportunity to learn from E-Commerce experts and international company leaders who have built substantial business revenue through global E-Commerce sales, both B2B and B2C. Take away tactical tips and learn how to execute your E-commerce strategy, from global demand generation, to website localization, to the platforms best suited to your products and customer base.

  • The Global E-Commerce Marketplace: Successfully penetrating E-Commerce in China and E-Commerce platform for SMEs
  • International Online Marketing & Website Localization: How do websites help exporters? A Look at selecting a web address, SEO, web hosting and localization and Informational vs. transactional websites.
  • E-Commerce: A WI Company Perspective Best practices for an International on-line strategy, Issues/obstacles vs. success/growth and Business Impact of E-commerce

11:15 a.m. to 11:45 a.m. Networking Break

11:45 a.m. to 1:30 p.m. Lunch — Growing and Protecting Wisconsin Companies Globally – Keynote Speaker: Elizabeth Erin Walsh – Assistant Secretary for Global Markets and Director General of the U.S. & Foreign Commercial Service; U.S. Department of Commerce International Trade Administration

1:30 p.m. to 1:45 p.m. Networking Break

1:45 p.m. to 3:15 p.m. Compliance.  In this session you will hear from both the legal and the manufacturer’s perspective regarding the staples of trade compliance, including the hottest and most current topics. Together with practical examples and time for Q&A, this session is relevant for new and experienced exporters. The speakers for this session will be the following:

1:45 p.m. to 3:15 p.m. Transportation: Enhancing Wisconsin’s Competitive Advantage. This session will examine strategies to improve the logistics of Wisconsin’s exports. Using case studies, panelists will discuss alternatives and best practices in food, beverage and agricultural transportation. Attendees will gain an understanding of how food companies can better transport product to market – whether through cold chain, leveraging rail, and/or maximizing value. The speakers will be the following:

1:45 p.m. to 3:15 p.m. Creative Growth Strategies. Whether you rely on distributors, manufacturers reps, licensing agreements, franchise agreements, or you do it all yourself, doing business internationally requires due diligence, formal agreements, and IP protections. I will be speaking at this session, along with the following people who will discuss their specific strategies to enter new international markets.

3:15 p.m. to 5:00 p.m. Networking Reception.  


Sounds great, what do I need to do to go? 
Go here for full details and to sign up.

See you in Milwaukee on May 9!