China's Millennials: What's a Western Business to do?
China’s Millennials: What’s a Western Company to do?

When doing business in China, Western companies often struggle with the cultural differences between their home country and China. China’s millennials are in many ways the keys to reducing that cultural disconnect. I say this because China’s millennials are better traveled and more likely to speak a second language than any other generation in China. On top of this, China’s millennials are often the ones hired by foreign companies and the ones buying Western products.

It obviously behooves Western companies to increase their understanding of China’s millennials and many (most?) are trying. I was thinking about this today as I reach about the halfway point in the book, China’s Millennials: The Want Generation, by Eric Fish. Though intended far more as a de Tocqueville-like report on China’s youth, this well-written book actually makes for an excellent starting point for any company seeking to market to or employ China’s millennials. Through first-hand reporting on the stories of China’s young from all over the country, Fish provides a fascinating road-map on how China’s millennials think.

If you are looking to better understand China’s youth, I highly recommend you read this book. For more on how businesses should market and relate to China’s millennials, check out the following:

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Dan Harris

I am a founder of Harris Bricken, an international law firm with lawyers in Los Angeles, Portland, San Francisco, Seattle, China and Spain.

I mostly represent companies doing business in emerging market countries. It has taken me many years to build my network and it takes constant communication and travel to maintain it. My work has been as varied as securing the release of two improperly held helicopters in Papua New Guinea, setting up a legal framework to move slag from Canada to Poland’s interior, overseeing hundreds of litigation and arbitration matters in Korea, helping someone avoid terrorism charges in Japan, and seizing fish product in China to collect on a debt.

I was named as one of only three Washington State Amazing Lawyers in International Law, I am AV rated by Martindale-Hubbell Law Directory (its highest rating), I am rated 10.0 by AVVO.com (its highest rating), and I am a SuperLawyer.

I am a frequent writer and public speaker on doing business in Asia and I constantly travel between the United States and Asia. I most commonly speak on China law issues and I am the lead writer of the award winning China Law Blog (www.chinalawblog.com). Forbes Magazine, Fortune Magazine, the Wall Street Journal, Investors Business Daily, Business Week, The National Law Journal, The Washington Post, The ABA Journal, The Economist, Newsweek, NPR, The New York Times and Inside Counsel have all interviewed me regarding various aspects of my international law practice.

I am licensed in Washington, Illinois, and Alaska.

In tandem with the international law team at my firm, I focus on setting up/registering companies overseas (via WFOEs, Rep Offices or Joint Ventures), drafting international contracts (NDAs, OEM Agreements, licensing, distribution, etc.), protecting IP (trademarks, trade secrets, copyrights and patents), and overseeing M&A transactions.