Just came across a really good, really easy to read guidebook on China. The guide is the third edition of the China Business Guide and it is put out by The China-Britain Business Council (CBBC).  Not only is it good, but it is a free download. It is about 100 pages and it touches on the following: 

  • INTRODUCTION — Why China? 
  • About the China Business Guide 
  • RESEARCHING THE MARKET — Where to begin
  • How we can help you
  • MARKET ENTRY — Choosing the right location
  • Wider opportunities in greater China
  • Establishing a presence
  • GETTING STARTED — Finding a customer or partner
  • Due diligence
  • Employing staff
  • Language
  • Marketing
  • Branding
  • Day-to-day communications
  • Interpreters
  • BUSINESS ISSUES AND Introduction
  • CONSIDERATIONS Intellectual property rights (IPR)
  • Certification and standards
  • Getting paid and financial issues
  • Insurance
  • Management, control and quality assurance
  • Bribery and corruption
  • Scams: how to avoid them
  • BUSINESS CULTURE — Relationship building
  • Getting started
  • Guanxi
  • The role of the state
  • Making conversation
  • Entertainment
  • Gifts
  • Meetings
  • Presentations
  • Deal making
  • Negotiating techniques

It does not discuss anything in much depth, but it does an amazing job of briefly covering just about everything. It really makes for a great introduction to China and I highly recommend it. In fact, this guidebook, along with China in the 21st Century: What Everyone Needs to Know (see my post on that book here), make for a perfect combination for those just beginning with China.

What do you think?