If your company has done anything in China (even just sending someone there to meet with a supplier), you have probably received a somewhat official email offering, at a steep price, to “help” you stop someone from taking your domain name.

DO NOT RESPOND.

Near as I can tell, every single one of these that I have seen (and I have seen at least fifty [now considerably more] of them because clients are always sending them to me) are a scam.

You also may get emails from someone claiming to have already registered some iteration of your company name (or one of your product names) and seeking to sell it to you. For example, if your company is called “xyz” and you already own the xyz.com domain name, your email may come from someone who has purchased and now wants to sell you the xyz.cn domain.

STRATFOR did a China Security Memo on how it expects these emails to increase once ICANN starts accepting applications for domain names with non-Latin characters (i.e., Chinese) [well, it appears that they have]:

This practice could get a further boost in China following the announcement in late October by the Internet Corporation for Assigned Names and Numbers (ICANN) that domain names do not have to have Latin characters. No doubt Chinese domain peddlers are already preparing to register the established brand names of Chinese and foreign companies in Chinese characters.

In other words, you should expect to receive emails from people offering to protect you from “others” who are seeking to register a Chinese translation or variant of your name or product or someone seeking to sell you an already registered translation or variant.

What to do?

First off, as soon as possible, register whatever domains necessary to protect yourself. Determine now what domain names you care about so you do not need to make this determination with a gun to your head. Right now is the time to think about Chinese character domain names.

Secondly, if someone has taken a domain name that is important to you and they are now offering to sell it to you, you essentially have three choices. One, let the domain name go. Two, buy it from the company that “took” it from you. And, three, pursue legal action against the company that took it from you.

Preemption by registration is your best and least expensive protection. In other words, if you do not want someone taking your company name or one of your product names (or some variant of these) and using them for a domain name, register those as domain names right now. You should also consider registering them as trademarks in your home country and wherever else (including China, of course) you do business.

Note: the above is an update of a post, “China Domain Name Scams. Just Move Along….”  My firm received an unusual number of communications from companies (both those doing business in China and those not) on this issue and I felt it important to update our previous post and get it out there.

What are you seeing out there?