My firm has always represented a number of fishing and other food companies. The reasons for this are that we are located in Seattle and food companies went international early. by about five years ago, almost all of our fishing clients were doing something in China. Most were either buying farmed fish from there or were shipping over their ocean caught fish and crab for processing there.
One very internationally sophisticated client of ours was doing neither. We were scheduled to meet for lunch regarding problems he was having with one of his Russian deals and my plan was to tell him why he should be sending his product to China for processing, like just about everyone else. I started out with a set-up question as to why he was not shipping his product off to China, where processing would be “so much cheaper,” expecting him to follow that up with questions for me as to what he should be doing to get going on that.
Instead, he gave me a great explanation as to why he was not doing it, which explanation is vaguely summarized as follows:
I flew over there a few months ago at the suggestion of ____ and met with three top fish processing plants near Qingdao and Yantai (both in Shandong province, where so many Seattle and Alaska fishing companies ship their product). I saw what they did and the quality was good. But in the end, I decided the savings would not be worth it and here’s why. I figured they would save me five cents a pound, but I would be giving up way too much for that. For that five cents, I would be taking away much of my ability to monitor the safety of my product. I would also be incurring the risk of having a large amount of product there right when import duties are raised. Not only that, but as we both know things can go wrong on these foreign deals that just would not go wrong over here. I also do not want to get into a situation where all my product is going over to one country for processing. I like having the processing done here. Yes, it is more, but the shipping logistics are much easier and I am less tied to shipping rates. And you know what, I actually would be willing to pay a little more to keep some jobs in Alaska and to keep using the same people I have been using for so long. I know those people and I trust them and that has to be worth something, right?
I have thought back to that conversation a few times since it occurred. I thought of it when one of our oldest and best clients was driven to the brink of bankruptcy when massive amounts of its fish product were held up for months at US customs during a China food scare that really had nothing to do with them. And I thought of that conversation today when I read a WSJ China Journal post, entitled, “China Flu Fears May Take ‘Natural’ Out of Sausage Casings.” Seems US sausage companies have been sending their sausage casing raw materials to China for processing, but with China now banning the importation of US pork products, these sausage companies are facing real production problems:
China last year took in 18,355 metric tons of casings, valued at $65.3 million dollars, based on data from the U.S. Meat Export Federation, whose motto is “Putting U.S. Meat on the World’s Table.” On a volume basis, casings last year accounted for about 35% of variety meats and 11% of total pork and variety meat exports to China.
China has banned imports of pigs and pork from Mexico as well as all U.S. states and Canadian provinces that have reported swine flu cases. U.S. and global health officials have stressed that swine flu cannot be transmitted through pork.
Kevin Smith, USMEF’s director of export services, characterizes the casings dilemma brought on by the trade restrictions as a “priority issue” because of the lack of an alternative market for this kind of processing.
“Right now most of our packer members are faced with the decision on whether or not to continue to produce this product, which would be a huge blow to most of our members’ bottom lines,” said Smith. “Currently, the pre-casing intestines are being packed in salt and stored and that process may at some point be discontinued, forcing packers to potentially render excess volumes of intestines.”
Synthetic casings may be considered as an alternative, said Smith. He said, however, that the quality and system used in China makes natural casings cheaper.
I am absolutely not saying do not outsource to China, but I am saying that in measuring the rewards of doing so, one should also mindful of the risks and try to put some monetary amount on those risks, including those that cannot yet even be determined.
What do you think?