Laurel Delaney of The Global Small Business Blog was on blogtalkradio the other day talking about 10 ways to take your business global. Ms. Delaney is one of the foremost experts on taking small businesses global and she shares a lot of good information in her thirty minutes here.
Ms. Delaney then summarized and added to her talk on her blog, as follows:

Reasons for going global (not covered on the show):

• Increases sales and profits.
• Augments competitiveness.
• Earns a greater return from a set of core competencies.
• Generates economies of scale in production.
• Enhances local competitiveness and opens up the way to larger, more lucrative customers.
• Create jobs, productivity growth, and wealth.
• Enlarges the pie of potential investors.
• Insulates seasonal domestic (local) sales by finding new foreign markets and selling excess production capacity.
• Cuts costs through global outsourcing.
• Reduces dependence on existing markets.
• Capitalizes on tax advantages.
Ways to go global:
1. Build a website.
2. Create a blog (Blogger.com, WordPress, Typepad).
3. Start a wiki (PB Wiki or Wetpaint).
4. Launch a social media platform similar to Facebook but outside of Facebook (try Ning.com)
5. Offer lots of free stuff — meaning, best practice PDF files, white papers or articles covering what you are good at — and place it on all your media platforms.
6. Start communicating with business reporters (WSJ, NY Times, International Herald) who cover your business beat.
7. Join like-minded social media platforms (Small Business Trends blog or OPEN Forum by American Express or here!) and comment wherever and whenever you can in areas that touch on your expertise.
8. Work-it. You have to really work-it as they say. Nothing comes easy. Dedication breeds passion, enthusiasm and people wanting to connect with you to buy whatever it is you are selling (books, products, services, etc.).
9. Partner with the big guys. Once you are established, think of ways to partner, or form a strategic global alliance (SGA), with a business that has already penetrated an overseas market you want to enter.
10. Look to your customers for referrals to other parts of the world. After all, without them, there is no global business.
Places to go for help:

www.globetrade.com
www.exim.gov/smallbiz/index.html
www.ups.com/globaladvisor
www.buyusa.org
www.us.smetoolkit.org/us/en
Also important but not mentioned:
Before you go global, establish a BOGA: Board of Global Advisors who comprise of:
International lawyer
International tax accountant
International logistics expert

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Photo of Dan Harris Dan Harris

Dan is a founder of Harris Bricken, an international law firm with lawyers in Los Angeles, Portland, San Francisco, Seattle, China and Spain.

He primarily represents companies doing business in emerging market countries, having spent years building and maintaining a global, professional network. 

Dan is a founder of Harris Bricken, an international law firm with lawyers in Los Angeles, Portland, San Francisco, Seattle, China and Spain.

He primarily represents companies doing business in emerging market countries, having spent years building and maintaining a global, professional network.  His work has been as varied as securing the release of two improperly held helicopters in Papua New Guinea, setting up a legal framework to move slag from Canada to Poland’s interior, overseeing hundreds of litigation and arbitration matters in Korea, helping someone avoid terrorism charges in Japan, and seizing fish product in China to collect on a debt.

He was named as one of only three Washington State Amazing Lawyers in International Law, is AV rated by Martindale-Hubbell Law Directory (its highest rating), is rated 10.0 by AVVO.com (also its highest rating), and is a recognized SuperLawyer.

Dan is a frequent writer and public speaker on doing business in Asia and constantly travels between the United States and Asia. He most commonly speaks on China law issues and is the lead writer of the award winning China Law Blog. Forbes Magazine, Fortune Magazine, the Wall Street Journal, Investors Business Daily, Business Week, The National Law Journal, The Washington Post, The ABA Journal, The Economist, Newsweek, NPR, The New York Times and Inside Counsel have all interviewed Dan regarding various aspects of his international law practice.

Dan is licensed in Washington, Illinois, and Alaska.

In tandem with the international law team at his firm, Dan focuses on setting up/registering companies overseas (via WFOEs, Rep Offices or Joint Ventures), drafting international contracts (NDAs, OEM Agreements, licensing, distribution, etc.), protecting IP (trademarks, trade secrets, copyrights and patents), and overseeing M&A transactions.