Bill Russo has a wealth of experience and knowledge about China’s automotive and truck industries as anyone and I always enjoy his writings on those industries. He recently came out with a five part article on “Competing in the China Truck Market” and it is excellent.
Like so many excellent articles on a single industry, almost all of what Russo says about China’s truck industry applies with equal force to competing in the China market as a whole.
If you are doing business in China or just thinking of doing so — be it related to trucks or not — I recommend you go here and read all five installments of Russo’s article.
And if that article does not help you with your China business, I’ll eat my hat.