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Thoughtful China

By Dan Harris on Posted in Recommended Reading

Those of you in the marketing, advertising, and media community should check out and tune into Thoughtful China, an online talk show put on by the Thoughtful Media Group.
 
Shot in a studio in Shanghai and produced by Normandy Madden (formerly Managing Director of AdAge China), the show explores a different marketing- or media-related theme every week.  Topics thus far have included data validity in China’s media industry, brand development strategies in digital environments, and “green” issues in China marketing.  Through a combination of interviews, editorial segments, and roundtable panels, the show offers practical insight into a wide range of industries and consumer markets.
 
Thoughtful China is especially valuable for foreign marketers and advertisers interested in learning more about niche demographics like affluent Chinese travelers, adventure sports enthusiasts, and “Tiger Moms.” The show emphasizes current events and cultural trends to give viewers fresh angles on Chinese business news.

I recommend you check it out. 

  • http://chinashmina.com Augis

    I recently discovered “Thoughtful China” channel and think that it rocks!
    Quite surprised that they don’t have that many views…
    Especially liked their video about the most valuable brands in China.

    • Normandy Madden

      Hi Augis, thanks for your support, I hope you are still enjoying the show. We don’t have a huge number of views on YouTube but the vast majority of our viewers are inside China and are watching the Tudou channel, same content as what you see on YouTube. It has a strong following there. We would welcome more interaction with viewers, please tell us what you’d like to see – we’re on the major social media formats – LinkedIn, Weibo, Twitter and Facebook.