Rich Brubaker of The All Roads Lead To China blog did an excellent post entitled, Managing Government Relationships in China. The post sets out the following five suggestions by Rich for attaining and sustaining a successful reltionship with Chinese government officials:
1. Have a clear value proposition aligned with the objectives of the organization with which you are in discussions with. The simple way to say this is that you should seek out and work with those governmental entities that can benefit by what you are doing.
2. Understand the scope and scale of your potential governmental partnership. As Rich puts it, “there are areas where foreign partnerships are needed, and needed in a big way, but if a firm cannot support the market for that need then it is not a solution that will rank as highly as a local firm who will risk it all to scale to the government need.”
3. Be ready to manage the relationship. “Working with the government requires meetings. a LOT of meetings.” You must be prepared for this.
4. Learn the difference between what officials say and what they can do. This is the one that most directly impacts us as lawyers. Way more times than I can remember, our clients have been promised by a local government official that it can do A when we know A is not legal in China. In these situations, we tell our clients something like the following: You can do A, but if the people who have approved it are pushed out, then you will likely be facing serious problems or if Beijing (in one of its audits) finds out about it, you will likely be facting serious problems. You need to weigh these risks.
5. Be Prepared to Give. Rich talks of having heard James McGregor give a speech in which he said that “If western firms want to be treated like Chinese firms, they should start acting like one.” Here’s Richard’s take on this:
I was once naive to think that I could ask for the moon and give nothing for it.. and many firms are no different. Being accepted is something that can be very rare, and the opportunities once accepted can be very interesting, lucrative, etc… but there is a cost. Perhaps it is giving up a bit of IP, or accepting the resumes of friends, or working with organizations that (while somehow aligned) you’d rather not… it is part of the game.
I like Richard’s list. What do you think?

