Does China Beat India For Sourcing, Hands Down?
Yesterday, we did a recommended reading post on a China Sourcing Blog post comparing India and China for sourcing, using statistics to do so. We very quickly received a comment from Joel Waldbaum making very clear that sourcing product from China is far superior and far cheaper than sourcing product (or really anything) from India:
Having lived in, and sourced from India for 30 years, and now China, for the past 5 years, I strongly disagree that India is in any way, comparable to China. The "numbers" do not really tell the true story, at all.Logistics is a joke in India. It takes 3 days to unload/load a container ship in Mumbai. I have "lost" containers put on a train in New Delhi which somehow are missing when the train arrives in Mumbai. Yes, containers disappear from trains.
The Mumbai High Court has ruled that proven theft (proven in court) is not sufficient grounds for firing a worker. To close a company/factory with more than 90 workers requires government permission, which has till date, never been given.
India manufactures what China, for a variety of reasons, chooses NOT to manufacture: too labor intensive, too short production runs, primarily for the domestic Indian market where there are tariffs protecting the Indian manufacturer.
The real cost of Indian labor is 2-3 times the cost of China labor when you take into account productivity, Indian workers need for excessive/extensive supervision, and the costs of benefits. This is why Chinese construction companies choose to import Chinese labor to India, for projects they are working on in India, and why, till very recently, there were 40,000+ Chinese workers in India doing construction.
I am fully aware of the problems of sourcing in China. Nevertheless, India's costs and logistics make it the second choice for any product currently available in China.
With the poor response to call centers in India by American consumers/customers, I also expect China to shortly (as English in China becomes more widespread) become the destination of choice for out-sourcing.
Similarly with software development.
I have been waiting for 20 years for India to actualize its potential. It has not, and I believe it will not. China has, and will continue to grow market share from both developed, and other so-called undeveloped countries.
If you look at what India is currently manufacturing, and who are the customers (most domestic), and compare this to what China is manufacturing, a truer picture of where you should source emerges.
Walmart is not stupid. They only started sourcing in India, so that they could get permission to open stores in India, which has still not occurred. Nor have their own targets been achieved. There is not much worth buying, in comparison to China.
Because my firm does no India work, I have no direct information on sourcing from India and very little indirect information. So is Waldbaum right in claiming China is far superior toIndia for sourcing? Is India really that bad? I will say that virtually none of my clients have even mentioned India as a potential sourcing country.
UPDATE: Quality Inspection Blog has done an excellent follow-up post on this, entitled, "Pros and cons of sourcing products in India vs. China," comparing sourcing from these two countries.

Comments (10)
Read through and enter the discussion by using the form at the endRenaud - February 14, 2010 5:25 AM
I work a lot on apparel (which makes us a good part of India's exports), so some of my clients source from China and from India. For apparel incorporating fabrics and/or prints originating from India, better buy the whole product directly there. One of my clients recently told me that sourcing from India was "really hell"...
terris - February 14, 2010 11:31 AM
Chinese programmers are generally better educated, can get to work on time consistently, don't work in the dark for part of the day, and don't go on holiday every other week.
Max Henry - February 14, 2010 5:11 PM
I will somehow agree with Joe. Despite some early excitements on India sourcing a few years ago, many MNCs have quickly realized the difficulties of finding good and reliable sources there.
During the recession, while India was still coping with basic infrastructure needs, China continued to invest trillions to make its logistics and manufacturing facilities top class.
We used to talk about CHINDIA's potential, but now it looks like India will never be able to catch up and compete with China... it is clear that China is now the world's largest sourcing and manufacturing country and it will continue to be so for many more years to come...
joel waldman - February 14, 2010 7:13 PM
There are some good things about sourcing from India, that I think are worth mentioning. I started sourcing from India, in 1974. There have been noticeable improvements, but they have been so slow in coming!
1. Indian exporters, having been very exposed to Western buyers/culture/business for a very long time, are much more understanding of Western business assumptions: they take their responsibilities more seriously than Chinese exporters. They understand that they are responsible for quality issues, even when a consignment has been inspected by the buyer. They understand that delivery on schedule is critically important, and understand that they need to compensate if a consignment has problems, or is late. This is not generally true of Chinese exporters.
2. They truly understand long term relationships, and are not so focused on the profitability of each consignment. More so than Chinese exporters, in my experience, they focus on the long term.
3. There is not really a cultural or language barrier: yes is yes, and there is a no: a very clear no, when appropriate; not, a maybe/let's see what happens/its possible.
4. There is a greater widespread understanding of their customers' customers: What is acceptable to consumers in different countries in terms of packaging, quality, hidden manufacturing defects, safety issues (lead in paint/trace metals in children toys),
5. Indians, overall, are more creative than Chinese factories. New designs/items are created and plugged into their potential markets. Creativity is real, in India, and they are not looking to copy, but to create something new. IP issues are dealt with in a more "normal" way. Copying is not appreciated. The legal system in India is frustrating slow (I am involved in a property dispute which has been in court for 28 years), but the laws are very similar to English/America laws, which is still not true in China. Contract law works, is enforceable, and predictable. Consumers and businesses are protected from both suppliers, and the government: be they domestic or international.
6. Everyone speaks English, and many, better than I!
7. By and large, exporters say what they mean, and mean what they say.
8. China and Vietnam are the only two countries I know of who try to control which companies can export (through the need for an export license). The original theory that this would insure only quality shipments, has not worked in either China or Vietnam, by the setting up of both state owned and private trading companies. In India, anyone can set up from scratch an export company at a cost of less than USD $ 500. This seems to be a better system, and is ultimately less expensive for the buyer.
9. With all major international banks having branches in India, and very professional Indian banks, international trade is much more efficient than in China. Buying without L.C.'s or a 30% deposit, is much more prevalent in India today, than in China.
Each country has its unique advantages. It depends on what you are looking for, and what is important to you. There are items, particularly in the textile area (clothing and home textiles), which are available from India, and not from China. Uniquely Indian type fabrics. I have exported textiles from China to India, and have sent bed covers from India to China to be stuffed with feathers in China to be shipped to Target Stores.
Just, be careful, in BOTH countries, that you know in advance, what you are getting yourself in for: be prepared, and protect yourself, in advance.
James - February 15, 2010 6:35 AM
Hi Guys:
Wish all of you a happy and prosperous New Year of Tiger!
We have sourcing department working for a lot of clients who source from China. Occasionally we deal with some Indian suppliers too. Based on our clients and our own experience, China is far superior to India for sourcing. India has long way to go....
ninad - February 15, 2010 10:41 AM
Hi
I would love comments on this on the website.
Cheers
http://www.openthemagazine.com/article/international/red-storm-rising
Aliuser - February 16, 2010 6:43 AM
I have seen quite a few Indian traders in trade shows and found that their products are made in China. Although the observation is not statistically proven, I think Indians like to source apparel materials in China.
joel waldman - February 16, 2010 6:57 PM
Regarding Aliuser's comment: I think this a factually incorrect statement.
Sure, all countries use raw material from other countries. China imports both iron and coal from India, but this does not mean India makes Chinese cars, or provides electricity to China.
In any given year, I visit 20 trade shows, from New York to Hong Kong, and always make it a point of visiting Indian vendors' booths. I have yet to see a PRODUCT being sold as Indian, when in fact it was made in China. But yes, there are Indian traders who do sell Chinese products, as well as products from other countries, and always admit when questioned, that they ARE Chinese products. There is no pretense that the products are genuine Rolex watches.
manolo blahnik - May 10, 2010 10:40 PM
Regarding Aliuser's comment: I think this a factually incorrect statement.
Sure, all countries use raw material from other countries. China imports both iron and coal from India, but this does not mean India makes Chinese cars, or provides electricity to China.
virtual assistant - June 12, 2010 7:29 AM
It''s interesting topic, we need to wait and see for few years now. But I think both countries have plus and minus and together will be growth engine for the world due to huge manpower availability.