On The Demise Of China Manufacturing.....Kidding!

BBC radio news did an interview last night with the owner of a company out of Houston, Texas, who had moved his manufacturing from China back to the United States. Unfortunately, I tuned in way too late to hear the whole story, but I heard the following (I think):

1. His company pays its US employees $8 an hour. It was paying its China employees 50 cents an hour.

2. He had quality issues in China. He has pretty much zero defects in the United States.

3. His shipping costs from the new US base are considerably less, though he expects costs to run about $2.50 more per piece.

4. His company makes "Chi" brand hair irons.

I was planning to tie this BBC story in to a post today on various "hidden" costs of manufacturing in China and why the decision to go there for manufacturing is not as simple as some seem to believe. Then this morning I came across an excellent post on this same story on an excellent blog I just discovered. The blog is China Manufacturing Blog. It is written by Dan Feldman, a manufacturing expert who works for a Japanese company's Qingdao operations.

The post is entitled, "Are Manufacturers Heading Home," and its focus is on a recent Wall Street Journal article on the very same Mr. Farouk Shami and his decision to move production back to the US. Feldman quotes Andrew Hupert's blog, ChinaSolved, on the setting sun for China manufacturing:

Due primarily to the fallout of the global economic crisis, but increasingly due to antagonistic policies between China and the U.S. and China and other foreign nations, Andrew Hupert of ChinaSolved writes, "[t]he sun is setting on China as a manufacturing center." And if they are fortunate, "China’s millions of unemployed grads are more likely to end up at a workstation in an office building than on a production line in a factory." Let us not forget that technology, namely the increasing cost effectiveness of industrial automation, also plays a constant role in reducing the size of the manufacturing workforce worldwide.

But Feldman then describes a conversation he recently had with Umesh Tiwari of Utopia Fashion, who set out the following as what his company looks for in determining where to manufacture:

1. raw materials,
2. space for factories,
3. a sizable labor supply,
4. strict governance,
5. political stability,
6. excellent infrastructure and logistics, including a highway system, a railway system, airports, ocean ports, and
7. electricity generation and distribution networks.

"Given these criteria, China still outperforms the Southeast Asian nations, even after the global economic crisis. In response to the crisis, he has pushed the low-end production lines out of China to Vietnam, Malaysia, Bangladesh, and kept the higher-end products for critical customers in China, local to his operation, to control oversight." Amazingly, just a few weeks ago I had pretty much the same conversation with a client of mine who manufactures massive quantities of mid-to-high end jeans in China and my client said pretty much the exact same things.

Feldman concludes his post with the following questions:

What do you think? Does this story foretell the pulling out of manufacturers from low-cost countries? Or will each individual industry and company find a unique solution? What are your thoughts on the related policies being put forward by both the U.S. and China, or other foreign countries and China?

I too would love to hear your answers. Due to my law firm's location in the Pacific Northwest and its historical client base, the overwhelming majority of our clients are in technology, medical or other services, or food. I have always assumed our client mix is very different than a firm based in Cleveland or Detroit.

So what is going on out there in manufacturing? Is China really on the way out? I personally think not. Yes, China is getting more expensive and yes China is high-grading, but does anyone really believe China will not be the factory to the world in 10 or 20 years?

Comments (8)

Read through and enter the discussion by using the form at the end
outcast - September 3, 2009 2:58 AM

Lets also not forget that factories are now being encouraged to move to the interior of China, where wages are still low and development is desperately needed.

Twofish - September 3, 2009 5:31 AM

One issue is that transportation costs and quality control means that it makes sense to put your manufacturing near your customer. This is why Haier has a plant in South Carolina.

Now if your customers happen to live in Shanghai.....

Also, asking whether "China" is a good place to put "manufacturing" is just the wrong question. What you really want to ask is do you want to manufacture a specific product in a specific location.

Etienne - September 3, 2009 7:24 AM

Good post.

To the 7-point list, I would also add: access to technical competence, design capabilities and R&D. This is of course more important for companies in business with a certain level of technical complexity. In this area, China is becoming increasingly good, especially compared to other low cost country options.

This is such capability to get access to lower cost technical competences that allowed Taiwanese firms to get so good in the EMS business in the past. It this that capability that is making some Chinese companies (such as Huawei) able to develop cost reduced version of products under price pressure and break in new markets against market leaders. And it is also this that allows some smarter Western companies to cost reduce some products and economically create product variants they could not afford to develop in their home country.

Manufacturing is indeed much more than cheap labor and lax employment regulation, once yu move up the value chain like China is currently doing.

pug_ster - September 3, 2009 8:00 AM

My wife works in export out from China for garments and she doesn't see any decrease in terms of business. Last year one of the clients decided to switch much of the manufacturing from Pakistan to China. She wasn't told why but I can speculate about the political instability in that region and especially issues with bringing the goods out from Pakistan.

The client also doesn't have any QC people working in China (yeah I know that's a big mistake.) Rather they rely on 3rd party companies to do their QC on their shipments and China has alot of companies which specialize in that area.

michael - September 3, 2009 10:59 AM

For what it's worth, you can download this story from NPR. As far as the question you posed, is China on the way out, I have absolutely no way to backup this, but I agree, no. The story, as I recall, really didn't talk about a trend per say. It was really about an exceptional case where the guy even confessed he met resistance to his decision, and, the decision was as emotional as it was rational.

Jocelyn - September 3, 2009 12:24 PM

I have to agree with you that manufacturing in China is going to still be around for some time. From my experience working w/ a trade organization in China, I have also seen a similar trend towards manufacturing higher-end products in China, and pushing the lower-end stuff out to emerging manufacturing centers. Many of our clients, Chinese manufacturers, were extremely committed to a long-term view of manufacturing, where they were interested in building quality products, rather than simply another cheap trinket. They were retooling their quality process to refine it, so buyers could purchase with confidence; they worked on making customer service to be more responsive; they wanted to become more environmentally friendly and receive environmental certifications; more and more invested in their workforce, providing equitable salaries, working conditions.

I'm not an expert in this, but from my experience, the general trend seems to be that manufacturers in China are becoming more sophisticated, and more focused on providing value (which is more than just a low price).

robertb - September 4, 2009 12:33 AM

Etienne pretty much beat me to the punch. Worded it a lot better than I would have, too.

Electronics, ICBs, etc. are moving more, not less, production onto mainland China. Singapore and Penang are feeling pinched.

Albert S. - September 27, 2010 12:57 AM

Eventually, your headline will be true. We had three plants in China and we now have two there and one in Vietnam and we are looking at moving one more to Vietnam within the next couple of years. I know some companies have to stay in China, but many do not.

Post a comment

Fill out this form to add a comment to the discussion
I'd like to leave a comment. is
,
is
,
is
is