RSS Feed Follow us on Twitter

« China As United States Or 350 Albanias? | Main | China In Pictures. MUST SEE. »

China: Why PR And The Government Matter.

Posted by Dan on November 23, 2008 at 08:12 AM

In its post "More Sympathy for Microsoft," China Hearsay, very starkly does an excellent job highlighting why businesses should not/cannot ignore public relations and the Chinese government when making their key decisions. The post is on how Microsoft is getting so much heat from its decision to momentarily black out computer screens of those using counterfeit Microsoft software and how that tactic would almost certainly have gone better had Microsoft secured prior government approval before engaging it. The article also implicitly argues that Microsoft should have gone to greater lengths in explaining itself to China's public.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

TrackBack

TrackBack URL for this entry:
http://www.chinalawblog.com/cgi-bin/mt/mt-tb.cgi/2939

Listed below are links to weblogs that reference China: Why PR And The Government Matter.: