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Global Rainmaking. What's Good For Lawyers Is Good For All.

Posted by Dan on August 17, 2008 at 08:22 AM

The International Lawyer Coach has an excellent post, entitled, "Global Rainmaking Tips: Pointers on Developing Clients Abroad." Though the post is geared towards international lawyers, its advice no doubt applies to nearly everyone trying to globalize their service business.

My favorite takeaway:

Lastly, having a general interest in other cultures really enhances global rainmaking. Prospective clients can sense whether a lawyer is genuinely interested in them and their culture—or is just trying to get the economic benefit of their new business.

So true.

Comments

This is the international version of a more general truth that clients want to work with professionals interested in them, even when they come from the same culture. Rainmakers really care about their clients, and the clients can tell.

Ford Harding,

You are absolutely right. Funny how obvious it is now that you have pointed it out, but I missed it in its context.

At the risk of sounding pretentious by applying this notion to the human extent...

It may be worth noting that we've been politically conditioned to either feign interest or express disapproval in order to gain approval of third parties (i.e., pandering). We often do this without taking the slightest genuine interest to understand the positions about which we pass summary judgment.

This is not to suggest that we shouldn't take a position, but that we benefit far more when we've made an effort to understand the parties involved in the issue.

While quite obvious to those in the legal profession, I need to remind myself of that frequently.

I also find myself regularly defending China from unwarranted attacks by those who have not made the slightest effort to learn anything about today's China, her progress, people, traditions, or history. With so little effort, China is easy to love, and her faults become much more tolerable.

Geez! That was, indeed, pretty pretentious sounding.

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