China Business Blog and Podcast just did a post on a CNBC television appearance this morning by Technomic Asia’s Steve Ganster. Because so many of my firm’s clients are in the international food business and because I see China as a tremendous market for Western food companies, Steve’s analysis is of particular interest to me.
The key takeaway from Steve’s interview is this from the China Business Blog post:
As companies are learning that what works at home won’t necessarily work abroad in the Chinese marketplace, they’re finding new ways to cater specifically to the needs and desires of Chinese people — rather than shoe-horning American products into a distinctly non-American set of tastes.
Check it out.