Marketing And Selling To Chinese Businesses

Matthew Harrison of B2B International China has a nice post up on China Success Stories, entitled, "Marketing and Selling to Chinese Businesses." For me, the big takeaway (and surprise) was the importance of conferences and exhibitions. Now of course I knew that China puts a big one of these on just about every week, but I did not realize how truly important they are for securing business. I do not purport to be an expert in marketing to Western companies, but I have to believe such events are of far less importance than in China. Anyway, it makes for a very informative read.