Listen, Know, Participate, Chinese Style
Posted by Dan on February 10, 2008 at 05:45 PM
Excellent post up on Sam Flemming's China IWOM Blog, entitled, "Dell finds closure to Processor Gate and 'Dell Hell' in China." It is on how Dell uses its China internet presence deftly to speak to the Chinese consumer in its own voice. This is a must read article for any business looking for assistance on how to convey their company voice online in China
