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China's Consumers: More Than Just First Tier

Posted by Dan on February 5, 2008 at 05:38 AM

This is so far outside my expertise that I cannot say anything beyond that it does look very helpful to those seeking to sell to consumer goods in China. The "it" to which I am referring is a 54 page Ogilvy PowerPoint report on Chinese consumers, emphasizing the consumers outside the first tier cities of Shanghai, Beijing, Chongqing, Tianjin, Changchun, Chengdu, Guangzhou, Hangzhou, Harbin, Jinan, Nanjing, Shenyang, Wuhan, Xi'an, Dalian, Qingdao, Shenzhen, and Xiamen (h/t to China Vortex).

Comments

It will only be a matter of time before the obesity epidemic hits China.

Jim,

Okay.....

This is helpful info for my MBAs. Thank, Dan. I will pass it along to them.

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China's Consumers: More Than Just First Tier: