Why Paying More Is Good China Business
My friend Chris Carr, dean of the CalPoly MBA program and the brains behind the International Business Tour blog has a very thoughtful post, entitled, "Will Paying More Change Behavior And Make Someone More Ethical?" Thoughtful, but wrong.
The post centers on whether paying more gets you better performance and/or better ethics, and Chris pretty much says it does not:
Some suggested that we could solve the problem of too many defective products coming from China by paying more to the Chinese suppliers that make this stuff. I questioned that assumption, and still do.One example I gave in that discussion thread was that if paying people more solved the problem, then why does paying most good employees more still result in good performance, but not superior performance? (See Comment No. 29.) And why does paying most bad employees more money still get you bad performance, and not good performance? (If you feel that more money correlates to higher performance, come see me after you have hired, managed and fired more than a few people, and let’s compare notes.)
Allow me to deconstruct. If you are underpaying your Chinese supplier, you will get bad product. It is that simple. By underpaying, I mean that if you are paying your supplier 1000 Yuan to make copper piping that requires 1000 Yuan in copper, you will get bad piping. Guaranteed. Your pipes will not have 1000 Yuan worth of copper in them. They just won't. Paying 2000 Yuan for the piping will not guarantee you get 1000 Yuan of copper in them, but it certainly does improve your odds. Does anyone disagree with me on this?
Paying employees more does improve performance, and it does it in at least two ways. If you pay your good employees more, they are more likely to stay with your company and forsake all others. This allows you to retain good employees and overall company performance rises. The second way is more direct and, presumably, more what Chris had in mind. If you pay people well, they will be enthused about their job, like the company for which they work, and be more willing to give their all. I have seen this in my company's employees and those of my clients and I have felt this myself.
Many years ago, my firm had two good sized vessel owning companies as clients. Both would have their vessels repaired mostly in China and Korea. One would bargain the shipyard down to its "absolute lowest price" and then be an incredibly slow pay and the other would not negotiate quite so hard and would always pay on time. My firm handled countless shipyard disputes for both of these companies over the years and I can tell you it was very clear to me that the better paying client was getting much faster and better (and I think, in the end, cheaper) service from the same shipyards. When we would call the shipyard on behalf of the better paying client, our calls would be returned promptly. Not so with the other client. At one point, both clients needed a vessel repaired quickly from the same shipyard and both were told it would take about a month. The shipyard was hugely busy and the better paying client got its vessel back in a month while it took two months for the other client. Is anyone surprised by any of this?
And what does "paying more" in the context of China manufacturing really mean, anyway? If it meant just willy-nilly raising the price paid to Chinese factories, I would completely agree with Chris. But I think it also means a willingness to pay more for such things as due diligence, good contracts, and quality control monitoring and nobody will ever convince me that these three things do not greatly increase the likelihood of good product from China.
Choose your side.
UPDATE: Just saw this post over at Time's China Blog. May help prove my point.
http://www.chinalawblog.com/cgi-bin/mt/mt-t.cgi/2390
» Don't Count on the Chinese, You Better Do It Yourself Transnational Law Blog
The newest wave of shoddy products from China reminds me of the old Jack in the Box debacle. Back in 1993, the fast food restaurant chain Jack in the Box suffered a huge financial loss after hundreds of people got sick and several children died from ea... []


Comments
Yi fen qian, yi fen huo.
You get what you pay for.
But simply paying more money to a supplier without first making sure that the supplier has the proper infrastructure (physical and "ethical") to deliver as contracted, or at least is taking those steps, is wasteful and foolish.
The same goes for employees, no matter yours or someone else's. Without the proper mindset of diligence and respect for one's own product as guiding principles, more money is just more money and brings an employer nothing in addition. As an older former partner of mine used to say disparagingly of attorney authors of poorly-written briefs, "He just doesn't care." Does anyone want to employ someone who doesn't care, who is not "careful," i.e. careless, i.e. without care? Will paying more money suddenly turn a careless worker into a careful one? It might, but only until the prompt point when that employee reckons he needs more money to continue being careful.
Posted by: Law Office of Todd L. Platek | January 26, 2008 8:53 AM
While I would love for my clients to offer to start paying me more, either way, there's no substitute for having someone on the ground and making sure the vendors are doing the inspections they're supposed to be doing, monitoring them unannounced and frequently. Even the mere presence of your own staff on the ground often means your product gets moved through faster even when your orders aren't huge at that particular vendor (squeaky wheel gets the grease) and I think this is particularly true of China.
The problem I find is that you will find a lot of vendors who are being pressured if not by you, by other clients to bring pricing down so they may seek profits whereever possible - even when you're the better client. This often means skirting over inspections - which incidentally really don't necessarily cost that much. I have even suggested in the past that we tie certain targets to additional payments to vendors which was wholly rejected by my China colleagues as being a signal to vendors that you have more money in your budget in which they can charge you without necessarily doing the extra work.
Worse, given that your readership I'm sure comprises mostly of foreign clients, you will find that often there can be a very large discrepancy between pricing to domestic firms (or firms that have local offices or even just appear Chinese - yes Chinese people can often be racist) and firms that they export to. In my experience many of the vendors will often start pricing up to 15% higher off the bat if they know you are a foreigner or they are working directly with a foreign buyer overseas. So I'm not sure offering more money helps if there's still no adequate way to ensure they are doing what you want them to do.
Posted by: Growth Matters | January 26, 2008 10:36 AM
Would break this issue into two pieces: (a) Ethics; (b) Expediency.
(a) If someone has been acting dishonestly, giving that person a pat on the back is not appropriate. You wouldn't reward a family member, friend, or employer, for being dishonest with you. Why do it for a supplier?
(b) What is the most expedient thing to do? If an operator is really dishonest, allowing a price increase is not necessarily going to change any behaviors. Must look at the situation. The reality is that many western companies are working on relatively thin margins, or at least they operate in a competitive market (and if price is not an issue what is the company doing in China?). Also, if a western company quickly agrees to a price increase, it may only prompt further attempts to raise prices.
Posted by: PM | January 26, 2008 12:22 PM
Paying workers more can be used as a way to get them to work longer hours with greater duties, and it does concentrate the mind when the job is at risk. Whilst I do not believe that better pay can make a poor quality worker better, it can make a good worker work harder in worse conditions.
Posted by: FOARP | January 26, 2008 12:51 PM
"Penny wise, pound foolish" - I think that's a good one sentence summary of your opinion.
I've heard of studies that say below a certain income level (a middle class level), as income goes up, so does happiness, but over that level there's no correlation between income and happiness. I suspect the same is true for paying suppliers, employees, etc.
Posted by: Tony | January 26, 2008 2:42 PM
A couple of things:
It is important to be fair with pricing (and provide incentives if possible, for example a base price plus a 'bonus' for getting it done in a certain amount of time well within quality specs) from the get-go - and of course to do one's due diligence.
What many seem to conveniently forget is that it is just as important for suppliers to get a healthy margin as it is for those sourcing. Being willing to pay more for good service and quality is can only help you if done right - you can be sure it is important to the supplier. However, this is a delicate balancing act in avoiding being ripped off.
Posted by: Jeremy | January 26, 2008 7:27 PM
Two quick points:
On employees, of whom I have hired and fired a few, I do think that higher pay can correlate to better performance. As you noted, it makes it easier to attract and retain good talent. It also makes it easier to drive people a little bit harder and demand a higher standard of performance.
My second point has to do with products. I'm no longer in the business world, so allow me a slightly more prosaic example: plastic picture hooks. In Beijing it seems that there is only one brand of plain, white plastic adhesive picture hooks. It is very inexpensive, too inexpensive in my opinion at 1 RMB per hook. The problem is that they are cheap and ineffective, necessitating the purchase of a new picture hook every week as my pictures routinely fall due to the poor quality of the product. I would gladly pay 10 RMB for a hook that actually works. When I discussed this with the shopkeeper, he didn't think any of his other customers would pay so much for such an item, consumers in Beijing being notoriously, ahem, price conscious, but that he would be happy to charge me 10 RMB for the hooks he had if it would make me feel better. Quite the cut-up is he.
The larger point is that this concern for price drives down overall quality as manufacturers rush to the bottom to supply the lowest-cost goods possible.
Now I'm talking picture hooks here, but I can see a pattern in which my picture hooks, in some small way, fit in with the problem foreign firms face sourcing products in China.
If companies bought products based on quality of merchandise as well as cost, factories would have more incentive to produce higher quality goods because they could do so secure in the knowledge that there would be buyers who would ignore low ball prices and pay a little more for quality.
Just my 2 cents.
Posted by: Jeremiah | January 27, 2008 2:15 AM
I have known a lot of people who, feeling that their salaries were lower than average for their industry, qualifications and experience, underperfomed in their jobs. (But I haven't known too many people who were satisfied with their pay and then received a pay increase and subsequently performed much better.)
If a Chinese manufacturer felt that you were under-paying them, I would guess they would be less diligent about the quality of the product.
Posted by: Dave | January 27, 2008 2:45 AM
Dan,
I think you raise a good and important distinction, and overall I think we are one the same or similar page.
To the extent that "paying more" means money spend on greater due diligence, better contracts, quality control monitoring with your own person, etc., rather than just throwing money at the overseas supplier assuming he/she will act ethically and perform better, then yes, that form of "paying more" has a much better chance of resulting in higher quality product. My post did not go into this level of detail, but I agree with you on this point.
Where things break down, though, is that such items as due diligence, better monitoring, etc. require buy in, commitment, benchmarks that people in the firm will be held accountable for, do it day in and day out, etc., and that is where most firms still get it wrong, not because they don't mean well, but because it takes so much time and hard work to enforce these things.
And lucky for you and me, said firms then need to hire guys like us to fix their messes that they thought this form of "paying more" would take care of (while then blaming "the legal system and lawyers" for their own poor judgment and inability to follow up and enforce the very benchmarks they put in place - but blaming lawyers rather than self is another issue and I won't go there).
Same holds true for hiring and paying employees. Higher pay "may" result in better performance IF, and I highlight IF, the higher expectations that go along with it are clearly communicated (orally and in writing) to said employee and done so on a consistent, drum-beat basis, benchmarks are established to measure those higher expectations, and said benchmarks are enforced (a real problem here because it takes time, hard work and a willingness day in and day out for the firm policeman on this issue to hold people accountable and be willing to come to work every day and be disliked by his/her colleagues at the firm, rather than liked).
And this, in my view, is what most firms fail to do in connection with said raises and why said raised rarely result in better performance. It just takes too much time, effort and resources to monitor and hold people accountable to do the ethical thing and up their game in a way that equates to their higher pay. This, in turn, is a large reason why labor law attorneys exist -- because employers communicated an inconsistent message to said employee (or no message at all), their due-diligence, benchmark setting and monitoring, etc., was poorly executed.
You raise a good point about higher pay helping retain people. But that ignores that the replacement employee may perform even better. However, like you I am a realist -- it takes a lot of time and work to go out and hire new people day in and day out, and at the end of the day as managers and owners we need to be working on other things to move the firm and its business forward.
Cheers from Cal Poly.
Posted by: Chris Carr | January 27, 2008 8:50 AM
I think, as I stated in my comment for Dr Chris Carr's post, paying more/less is only a [small] part of quality/performance control. Not until we hold the management--ultimately the foreign corporation--accountable, can we really see true improvement.
Of course, when the foreign entities are held accountable (i.e. responsible for lead paint and poisonous pet food instead of passing blames to Chinese), they WILL find way to ensure quality/performance, may it be monetary incentive, inspirational speech or violence, not necessarily material.
Posted by: gary chou | January 30, 2008 1:56 AM
Paying more probably doesn't turn someone from being unethical to being ethical, but it does make it more likely that you will get someone ethical.
For example, if you bid too low or have schedules that are just unreasonable, someone who has ethics will tell you this, and if you insist, they just won't do the deal. By contrast, someone who is less ethical will just tell you exactly what you want to hear in order to make the deal and then worry about the consequences later.
The same goes with staffing. An ethical person will tell you what they can do, what they can, and how much the really want for you do get them to do what you want them to do. An unethical person won't.
Posted by: Twofish | January 31, 2008 12:58 AM
I think, as I stated in my comment for Dr Chris Carr's post, paying more/less is only a [small] part of quality/performance control. Not until we hold the management--ultimately the foreign corporation--accountable, can we really see true improvement.
Of course, when the foreign entities are held accountable (i.e. responsible for lead paint and poisonous pet food instead of passing blames to Chinese), they WILL find way to ensure quality/performance, may it be monetary incentive, inspirational speech or violence, not necessarily material.
Posted by: china tour | April 3, 2008 2:09 AM