Tampons As China Marketing Symbol

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Posted by Dan on November 20, 2007 at 05:10 AM

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Fascinating post over at the relatively new The Yuan Also Rises blog (tied in with China International Business Magazine). The post is entitled "Why don't Chinese women use tampons" and it serves as a good reminder of how and why China's consumer market can be so wildly different from Western markets.

The article posits six different reasons why tampons are not really used in China and all of them make some sense to me, but what do I know?

For more on China consumer marketing, check out this article, entitled, "The Year (and Decade) of the Tiger: Think you can translate your brand for the savvy Chinese shopper?" by Woody Driggs, a global managing partner at Accenture (h/t to The Global Small Business Blog).

UPDATE: Seems I should have included deodorant as another symbol.

See other posts in: China Business