China's Toy Defects Ain't All That: The China Goods Are All Right
New Reuters article (h/t to the always scintillating bezdomny ex patria blog) postulating that China's toy problems are not really China's problems at all "since the majority of problematic toys in fact come from other countries."
According to a study just out by Paul Beamish, professor at the Richard Ivey School of Business in London, Ontario, and Hari Bapuji and Andre Laplume (does that sound like one of the characters in the French version of Clue or what?) with the Asper School of Business in Winnipeg, Manitoba, toys made in countries other than China had a higher rate of recalls on a proportional basis. In other words, toys made in China are "no more a danger than toys made elsewhere."
The study also concluded that "design-related problems, such as the use of detachable parts, outpaced defects attributed to manufacturing issues such as the use of lead paint or toxic chemicals."
Bashing on China goods has gotten out of hand. I am reading countless articles where so-called experts are saying China's quality problems are going to cause foreign companies to start looking at Vietnam and Cambodia for their production. Now I am actually a huge fan of both of those countries, but I cannot resist wondering what these people are smoking if they think Western companies are just going to be able to waltz into Vietnam and Cambodia and walk out with quality product. Very roughly, Vietnam is about ten years behind China in both production standards and corruption and I would put Cambodia another ten years behind Vietnam.
A few months ago, I did a post, entitled, "China Quality Control: Darkness Before The Dawn" on Paul Midler's article on quality fade Midler posits Chinese companies oftentimes deliberately cut back on the quality of the product they provide to their western buyers so as to increase profits. In my post I wholeheartedly agreed with Midler's thesis on this and I still do. But, after giving it more thought, I want to put this concept in its proper perspective. First off, my sense, and the sense of just about everyone with whom I talk, is that, overall, product quality from China improves every year. So quality fade is a micro concept, not a macro one. Secondly, much of what might be viewed as quality fade, very likely is not. A Chinese manufacturer who provides poor product after having provided excellent product for a year is not necessarily deliberately cutting back to increase its margins. Statistics say the more product produced, the more likely some of it will be bad. My old law firm represented a hospital that was sued after one of the state's best surgeons, in what was about his 3,000th operation, operated on the wrong knee. This doctor was a victim of numbers; he was not engaging in quality fade. When Jack in the Box and Odwalla had their e-coli problems, nobody would say they had engaged in quality fade. Ditto with respect to the countless car and tire recalls to which we are so often subjected. Bad Chinese product is due to many things, quality fade being just one of them.
The problem now is that the media just cannot get enough of the big bad China product story and Forbes Editor, Paul Maidment, does a great job explaining why this is so. In an article whose title, "Nothing Abstract About Big Bird," beautifully sums up the whole thing, Maidment posits that product safety is something on which we Westerners have no trouble getting our arms around:
There is nothing abstract about Big Bird.Other subjects on which the U.S. and China are in dispute, such as yuan revaluation and financial markets reform, can, however, seem remote to many Americans.
But when Mattel (nyse: MAT - news - people ), which makes two-thirds of its toys in China, recalls 1.5 million of its Sesame Street and other China-made toys because their paint may contain excessive lead levels, it brings home the product-safety trade issue in a way nothing else can.
And once there, it is fodder for the growing protectionist sentiment being directed in the U.S. against China.
Maidment then rightly points out that quality and safety issues are not confined to China:
As the recent cases involving Tyson Foods (nyse: TSN - news - people ), Sanderson Farms (nasdaq: SAFM - news - people ), Cargill, AJC, and Triumph Foods (tainted chicken and pork), Sarah Lee (bread) and Castleberry's Food (hot dog chili sauce suspected of being contaminated with botulism bacteria) show, no one has clean hands when it comes to food safety.
I give Maidment a lot of credit for this because the overwhelming majority of articles make it seem as though these issues are confined to China, and, as noted above, some even ridiculously imply that places like Vietnam and Cambodia are much better.
Maidment then starts talking politics:
But a latently protectionist U.S. Congress does not take much to get its anti-China spirits stirred.* * * *
Time is a political commodity in short supply. The clock is ticking down to 2008's presidential elections in the U.S. and Olympic games in China--both important events that will give nationalists plenty of opportunity to raise their voices stridently.
There are already discordant notes being heard in China's state media to match some of the rhetoric in Washington.
However well Mattel handles its product recall--the company was held up in The New York Times only last week for being maybe "the best role model for how to operate prudently in China"--there will inevitably be more and more product recalls getting more and more public attention. Mattel has had 25 recalls in the past 10 years, but none will have had the same glare of political publicity as the latest. That will send free traders ducking for cover.
Well I am and always have been a free trader and I ain't running for no cover:
A telling sign of how the mood is changing comes from Dan Harris, an American lawyer who runs the China Law Blog. He posted that he had been approached by four U.S. publications looking for companies who would talk about their operations in China.Not one of his clients, all of which, he says, have done a "superb job in maintaining quality control over their China products" would do so. There is among companies, he notes, a "desire not to publicize their China connections in today's anti-China climate."
Recalls of China products will continue to occur, as they should. But at the same time, the ratio of bad to good Chinese product will continue to decline, but we will see very little of that in the press. Bad Chinese product is the story du jour right now, when in reality there is very little story at all.
I cannot even believe how fast all of this has shifted. Just a few years ago, my firm would give out all sorts of advice to our clients on what they needed to do to protect themselves against bad China product and at least half the time we would be viewed as overly cautious or assured that our client's Chinese suppliers were not at all like those we would describe to them. Now, the pendulum has swung so far in the opposite direction, that one of the first questions we are usually asked is "what can we do to guarantee" good product from China. There are no guarantees, but to see the basic recommended protections (335 words worth) go here or pay $1295 to hear me (and others) speak at "Mealey's Product Recall Liability Conference: Made in China and Beyond," in Washington DC on December 10.
And for an interesting article looking at the problem from the perspective of the Chinese factory, check out this Chicago Tribune article, entitled, "China's factories feel the squeeze: Vendors fight for work, cut costs Caught between rising costs at home and low-cost pressure abroad, some firms decide to cut corners." (h/t to Plastics News)
http://www.chinalawblog.com/cgi-bin/mt/mt-t.cgi/2260
China's Toy Defects Ain't All That: The China Goods Are All Right:


Comments
I question the meaning you ascribe to the stat:
"toys made in countries other than China had a higher rate of recalls on a proportional basis".
This doesn't make the problem go away if China is the source of a much higher absolute number of toys. If there is a recall of a 10K toys made in Vietnam and a recall of 1.5 million toys from China, of course the American consumer will be more distressed about the latter. Of course the real problem represented by the latter is more significant.
Posted by: dissent | November 20, 2007 2:48 PM
Caught your post here, will try to post a comment after the holiday...
Posted by: Paul M | November 20, 2007 3:06 PM
"Just a few years ago, my firm would give out all sorts of advice to our clients on what they needed to do to protect themselves against bad China product and at least half the time we would be viewed as overly cautious or assured that our client's Chinese suppliers were not at all like those we would describe to them."
Hasn't the perspective been like this for a while though, at least with regards to popular opinion? It seems to me like (in the US at least) the "Made in China" label has always had some sort of stigma attached to it (warranted or not). That might partially explain why the media frenzy blew up as rapidly as it had.
Posted by: Conrad | November 20, 2007 10:41 PM
dissent,
Of course.
Posted by: China Law Blog | November 20, 2007 11:47 PM
Paul M.,
Looking forward to it. Are you the one who created the term, "quality fade?" I ask this because the legal seminar at which I am speaking in DC in December has someone speaking on how to prevent "quality fade."
Posted by: China Law Blog | November 20, 2007 11:49 PM
Conrad,
Yes and no. Everyone seemed to know about it, yet everyone thought it did not apply to them. After what befell Mattell, however, I think companies all of a sudden realized that "it" applied to everyone.
Posted by: China Law Blog | November 20, 2007 11:50 PM
Strikes me that a key issue here is that companies like Mattel have highly concentrated production so that when they find a batch issue they're recalling millions of goods. If one was better able to quickly isolate a problem down to a batch of say a few tens of thousands it would be much less of a publicity spat. I'd be fascinated to know how (and indeed whether) they balance the cost reductions gained from economies of scale in mass production against the negative publicity and scrapping and compensation costs that inevitably accompany a million-unit recall. I guess they must reckon they're big enough to be worth it...
Posted by: Duncan | November 21, 2007 2:13 AM
I think the outcry over the toy issue may have been a consequence of Chinese lies and obfuscation over the tainted wheat gluten imports that led to thousands of dead pets. Instead of coming clean over the issue, clearly addressing it and punishing the culprits, the Chinese government blamed the victim, pulled a musical chairs maneuver with regard to the plant and did nothing to the people involved. Another important aspect is that all of the issues that have come to a head involve deaths or serious injury. Whether it's antifreeze in toothpaste, melamine in pet food, lead in children's toys or tires that delaminate, sub-standard Chinese products have repeatedly led to visits to emergency rooms.
The allegation of American hysteria over Chinese product defects is itself hysterical. Hong Kong's product standards agencies routinely pan Chinese products that aren't even available stateside with no prompting from the FDA. Hong Kong news programs are almost a daily catalog of Chinese imports deemed substandard and dangerous. So much so that the Chinese government has leaned on its handpicked Chief Executive in Hong Kong to get Hong Kong's product safety agencies to pipe down over dangerous Chinese product defects. Note that Hong Kong has few industries that really overlap with China's, and therefore no reason to mess with Chinese products for purely protectionistic reasons.
Posted by: Zhang Fei | November 21, 2007 7:05 AM
Dan -
Since quality fade is a real phenomenon, it's not surprising to hear you have a colleague speaking about it. I have been approached by a number of others who have discussed it publicly, and I have myself spoken on it. While I coined the phrase, the phrasology is not nearly as important as the subject itself.
Reactions on my article, by the way, were varied. Most in the United States who read it reacted by saying, "I can't believe that goes on in China". Those who work as importers came forward with their own stories. Or, they found the problem so widespread and well known that they wondered why I bothered to write on it in the first place (as if I had taken time out to write about how the sky was blue).
The pendulum swings back and forth on public opinon, though, and there are some very nice folk who don't want to believe we live in a world where suppliers try to save costs at the expense of consumer safety. I am sensitive to these people and am sorry for shaking up their understanding of how the world works, but the frustration felt by importers working in China is clear.
Importers say to me things like "I get a sample from the factory, but then they ship something completely different". I have had this happen to me, and it can often be the case of a supplier showing a buyer samples from a competing factory. Only after an order is placed does the factory then go about getting the thing into production, and, variability being what it is, the factory may not get it right. This is not quality fade, but it does suggests the sort of games that are played in China manufacturing.
Quality fade more specifically refers to changes within a series of production runs. Higher quality inputs are replaced with lower quality inputs. The thing about it is that changes are not apparent. They do what they can so that, for example, a laboratory test will show that a dog food has protein in it when it in fact does not. The press have chosen to substitute quality fade with the more benign phrase "corner cutting", and I think that what we see in China is a bit more insidious than that. An attorney who is dealing with a China case has talked about "incremental degredation" in his own legal documents. It sounds like an old man with osteoporosis. Again, phrasology is not as important as the issue.
Keep in mind also that the general public gets to read about only the most extreme examples. These product recalls in toys are a bit like a multi-car pileup on the freeway. The instances of lead paint in toys could be said to be a part of the same phenomenon. But the reality is that manufacturing "accidents" happen all the time in China. You just don't get to read about all of these cases. And anyone who tries to put a percentage figure on how many instances in China involve quality fade is a fool.
One example: An impoter who was making backpacks in China noticed the quality of components was decreased upon successive production runs. The zippers were suddenly becoming cheaper. The things were breaking off, or else the logo was coming off. "The might have saved 3 cents by using a cheaper pull," he said. It doesn't sound like a lot of money, but some bags had eight zippers each. "A few thousand bags and - shazam - you're talking real money." Now, this is something you're not going to read about in the newspaper, and the CPSC is not going to issue a recall. My take: If you're trying to understand how we got to have so many recalls out of China, you have to understand how the manufacturer thinks.
After the holiday, hope to post something. Happy Thanksgiving.
Posted by: Paul M | November 21, 2007 8:08 AM