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China Litigation: You Want Government With That?

Posted by Dan on May 30, 2007 at 11:57 PM

The Wall Street Journal had a story up on its website this morning, entitled, "China Seizes Evian Bottles Amid Bacteria Concern Groupe Danone SA."  Within hours, it was greatly modified, but I liked the original version better and this post is based on that.  The new story [subscription may be required] can be found here.  The story is on how China seized bottles of Evian water for containing too much bacteria, but the real story is the sub-story, which the new article ignores.  The sub-story arises from the fight between Danone, the company that produces Evian, and Wahaha, a huge Chinese beverage company with which Danone is embroiled in a large scale legal war.  For more on that war, I suggest you read my post, entitled, "Danone v. Wahaha, Which Of Us Is The Most Chinese Rookie?"

The original story explicitly discussed a linkage between the seizures of the Evian bottles and Danone's litigation:

The news of the Evian seizures, which was reported in some Chinese press Tuesday, also comes as Danone faces a legal battle with its beverage joint-venture partner in China, multimillionaire Zong Qinghou.

Danone is seeking to solve a dispute with Mr. Zong over alleged violations of noncompetition and exclusivity agreements. Mr. Zong is chairman of Hangzhou Wahaha Group Co., which is a shareholder in several Danone joint ventures.

Mr. Zong has called the noncompetition and exclusivity agreements unfair and last month openly waged a media battle against Danone, partially appealing to Chinese nationalism. Wahaha is one of China's top bottled-water brands.

Danone said in early May that it "commenced appropriate proceedings" after last month warning its joint-venture partner in China against selling products without authorization.

Analysts at European brokerage firm Natexis Bleichroder said the Evian water problems "are not unrelated to the conflict between Danone and its Chinese partner," but added that China is a small market for Evian.

The Evian issue could come into the limelight in coming days. Influential Internet portal Sina.com, which set up a page to follow the battle between Danone and Mr. Zong, also set up a page to follow the Evian issue. The page lets Chinese readers vote on whether they will continue to drink Evian.

The new article completely ignores the Wahaha imbroglio.  Completely.

I have no idea whatsoever whether Wahaha influenced the government's Evian seizure, but I do know such tactics are part and parcel of lawsuits in emerging market countries like China.   The sad truth is that legal matters in China often involve more than just the courts and it is fairly common for Chinese companies to seek to use their influence to try to shake off or influence their opposition.  Not sure what foreign companies can do when confronted with this and, of course, the strategy will vary with the situation. 

But, no reason to keep all of this a secret.   

Comments

Dan,
I don't know if it's because I need sleep or what, but your post title had my laughing out loud quite a bit.

A

Dan, can you ask the WSJ writers or editorial staff why they pulled the original? I guess I'd rather hear it straight from the horse's mouth. I love conspiracy theories, but you seem to have ignored discussing a decision made within the WSJ, which IMO is very important.

Audall --

Either you do need more sleep or you got the McDonald's reference.

David Yu --

First off, let me say that IMHO the WSJ has the best daily coverage of China, hands down. Yes, the FT is good too, but it is not as well written or nearly as interesting.

Second, I do not think there was a conspiracy here. Rather, I think that the original article said what many think, but there just wasn't enough evidence, really, to put it in a paper as reputable and factual as the WSJ. I think it was probably a mistake to have it in there at all, someone complained and then the editors realized it. I do know a number of the WSJ's China writers, but I do not know any of those who did this story, but I will see what I can find out.

Beijing is on a witch hunt for "bad" foreign products after completely losing face for exporting deadly consumer food products to multiple countries, end of story.

One of the dubious benefits of online journalism is that stories published on newspaper websites can and do get changed -- I know from first-hand experience. This usually happens when someone complains of factual errors or typos. I love a good conspiracy story as much as the next person, but the WSJ quoting an analyst who says Evian's water problems "are not unrelated to the conflict between Danone and its Chinese partner," is hardly the smoking gun we were all seeking. I guess the editors decided that it was a pretty weak argument and edited it out. Why did they wait until after it had been published? External pressure? Possibly. Although it may simply have been pushed out onto the website before anyone noticed -- newspapers operations are still feeling their way in web publishing.

Hi Dan,

Thanks for your reply. I wanted to get at the point about journalism integrity, and the conspiracy theory was referring to the PRC government's "involvement" in the litigation, which was clearly hinted at by the title of your post and the second to last paragraph.

I also don't see what further "evidence" the original WSJ post needs. I thought it was very carefully written. I guess the fact they pulled the original really highlights the different publication standards between traditional journals and online blogs. I use the word "publication" because I really enjoy your blog and I hope the readership grows. I'd hate to see you get hit with any lawsuits a la TechCrunch, another one of my favorite blogs.

http://www.techcrunch.com/2007/04/13/shannon-terry-is-pissed-off-threatens-lawsuit-against-techcrunch/

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China Litigation: You Want Government With That?:

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