China Forum -- Steve Ganster On Being China Ready
Steve Ganster of Technomic Asia spoke on becoming China Ready. Technomic Asia "supports SMBs [small and medium businesses] to accurately and efficiently assess their Asia opportunities and then crafts a strategy to exploit them." Mr. Ganster is the author of "The China Ready Company," of which I have heard nothing but good things. Mr. Ganster was kind enough to give me a copy of his book, which I will eventually read and describe.
I was hugely impressed with Mr. Ganster, who clearly knows business, clearly knows China, and clearly knows what it usually takes for a business to succeed in China. Mr. Ganster won me over by beginning his talk with the Yogi Berra quote that "you have to be very careful about where you are going because you might not get there."
Mr. Ganster discussed how with all the good resources on and experienced China consultants, there is no excuse for going into China naively. He talked extensively on how to determine if your company is ready to go into China. He said American companies commonly overestimate their market in China. He also talked about how one should make sure to retain control over one's China operations by being sure to retain control over all key management functions.
Mr. Ganster's Powerpoint presentation will soon be going online and when it does, I will add it here. If you are thinking of going into China, I strongly recommend you read it.
Update: Here is Mr. Ganster's Powerpoint.
Comments (10)
Read through and enter the discussion by using the form at the endSerwat - November 26, 2006 8:15 PM
Is Mr. Ganster's powerpoint available, yet? I've enjoyed readying your updates on the forum and am interested in what Mr. Ganster had to say.
China Law Blog - November 26, 2006 9:02 PM
Serwat --
Thanks for checking in and thanks for reminding me to add Mr. Ganster's powerpoint to the post, which I just did. You can find it here at: Do check it out.
FYI, I just did a post on what Jack and Suzy Welch have to say about what it takes to go global, which translates exactly to what it takes to go into China.
Mike Keliher - November 27, 2006 2:37 PM
The link to Mr. Ganster's PowerPoint presentation works only if the last period is removed from the URL. As is, you get a "page not found" error.
China Law Blog - November 27, 2006 2:57 PM
Mr. Keliher --
Thanks for pointing this out. I will fix it. Fortunately, I got it right in the body of the post.
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