My mother, bless her heart, ALWAYS orders chicken whenever she goes out to a restaurant for dinner. Those few times I've convinced her to order something else, she ends up saying it "tastes like chicken" anyway. I mention this because I worry that I am doing the same thing with Vietnam in comparing it to China.
But I cannot help it.
I recently spent three whirlwind days in Saigon (aka Ho Chi Minh City or HCM) and, based on that, I am willing to venture forth with my impressions. First off, I would like to apologize to the many readers who wrote me asking if and when I would be doing this post and to whom I replied, very soon. The reality is that I am just not very comfortable with personal observations of places. There are reporters out there so much better than this than I.
While in HCM, I met with countless lawyers, a few foreign businesspeople, and talked endlessly with every cab driver, concierge, waiter, etc., I encountered. I also read a score of local magazines and newspapers. Interestingly, I have gotten more e-mails from readers asking me to write on Vietnam than on any other issue since starting this blog. Worth Magazine has interviewed me as well. There is obviously a huge interest out there, so here goes.
1. Great place. The first thing one notices in Saigon are the motorbikes. They are everywhere, and in huge quantities. I am proud to say that by the time I left town, streets that initially took me ten minutes to cross took only three. I cannot compare my crossing speed with the locals because they seem to get around on motorbikes, not by walking. Every foreigner and every native with whom I spoke said they loved Saigon.
2. The food is incredible. Incredible. And cheap. Really cheap.
Excellent Pho at Pho24. It's part of a chain owned by Nam An Group, which owns and operates a number of other Vietnamese restaurants. Pho24 has countless locations in Hanoi and Saigon and one in the Philippines as well. Seems it would do well in the United States too. I got the meal-sized vegetarian Pho (is it really Pho without meat?) for $1.50. That's right, $1.50. It was excellent.
I had lunch one day at Maxim's on Dong Khoi Street. Dong Khoi is Saigon's main shopping street and. Frommer's review of Maxim's is right on the money:
Enjoy Vietnamese cuisine in this luxurious setting right in the heart of the city on Dong Khoi (the restaurant is just next to the entrance of the Majestic Hotel where Dong Khoi meets the Saigon River). The open-air lobby leads to an inner sanctum with a large dining area flanked by a cool, contemporary Mandarin-style bar and murals of an oversize lily pond, complete with Japanese koi. Dark wood booths are draped in faux mosquito nets on one side, while private rooms on the other side are heavy with Chinese-style carved cornices, furnishings, and Day-Glo artwork. Popular for power lunches. Entrees are pricey, but portions are large and everything is delicious. The menu's heavy on seafood -- including baked or steamed lobster and shrimp, as well as whole fish done in ginger or soy. The large seafood hot pots are impressive. Starters such as spring rolls, fried tofu, or grilled pork are good to share, and stylish Maxim's is a great air-conditioned break from shopping on Dong Khoi.
3. The Park Hyatt Saigon is incredible. Incredible. Maybe even too incredible.
I am somewhat embarrassed to admit I stayed at the Park Hyatt Though not terribly expensive by American standards ($200 a night, including breakfast and internet), I am certain I could have done just fine at many other hotels and paid only half as much. The service here is some of the best I have ever experienced at any hotel. Starting with the assumption (valid I think) that Asian hotels have the best service, this hotel tops anything I have ever experienced in Japan, Korea, or China. The Park Hyatt in Hong Kong comes close, but falls short. The Park Hyatt in Tokyo (the hotel in the movie, Lost in Translation) comes close, but also falls short.
The reality is that the Saigon Park Hyatt can do what it does because labor costs in Vietnam are so low. Anyway, I was picked up at the airport in a new Mercedes E class. It had water and towels and I was given a music playlist. I chose Vietnamese songs figuring when in Vietnam .... (Yes, I know riding around in a chauffeur driven Mercedes isn't exactly "Vietnam."). It cost $28.
I arrive at the hotel and as I walk in, at least five people greet me by saying "hello Mr. Harris." A hostess takes me to my room, checks me in, and introduces me to my Butler who asks if I have any clothes needing pressing. The room was not huge, but very tasteful, with great photographs of old Vietnam. The floor in the room entrance was a beautiful hardwood and the bathroom was nearly all marble. The internet was plenty fast. I grabbed a quick lunch at the terribly chic Square One Vietnamese restaurant in the hotel. I order a a four course fish curry lunch, including great French bread and an excellent chocolate cake and I pay $12. I had dinner there the next day and it too was superb.
4. Art. Saigon has beautiful art. There are stores selling beautiful paintings, beautiful silk, beautiful jewelery, and beautiful vases and bowls, all at about a third of the U.S. cost. I have been going to Asia 5-10 times a year for more than a decade and I think this is the first time I had to buy more luggage with which to carry back my purchases.
But let's talk about Vietnam business and law.
My sense -- both from my own dealings with Vietnam and from my conversations over the years and on this trip with people there or doing extensive business there -- is that it is about where China was maybe 10 or 15 years ago. Some of the Western or westernized businesspeople and lawyers there told me this and even gave examples. The Vietnamese English language press would sometimes hint at this and, at other times, pretty much flat out admit it. There is no doubt that Vietnam looks to China in determining how to chart its own economic miracle with Communist characteristics.
But it is not there yet.
It strikes me that corruption is a bigger problem for foreign businesses in Vietnam then it is in China. People love to portray China as incredibly corrupt, but, it really is not. The corruption surveys I have seen put China about in the middle worldwide for corruption, with Vietnam always listed as considerably more corrupt. On top of this, China has made a concerted effort to prevent its government officials from soliciting bribes from foreign enterprises and that effort has generally been pretty effective.
Vietnam is trying to do the same thing, but I heard too many stories of foreign businesses leaving because of corruption to believe they have succeeded yet. "Getting better," is what most people told me on this score.
Vietnam's consumer market is much smaller than China, both in absolute numbers and even in percentage of the total populace. Salaries even in big city Saigon are generally not high enough to support massive consumer spending, but the city is not lacking in cell phones and I even came across a Vertu store (Nokia's luxury phone line). I am of the view that most consumer products and retail businesses should focus on China first, and then Vietnam.
Vietnam, however, is indisputably a rising center for manufacturing and agriculture and it is in these two areas that I see it growing fast over the next few years. Low end manufacturing costs are rising in China and I can see more of that business moving to Vietnam.
Vietnam is also seeking to position itself as a software center and my conversations with those involved in this industry in Vietnam make me think this may eventually be realized.
For more on Vietnam, I suggest readers check out the following:
1. "Good Morning at Last," in the Economist, discussing Vietnam's impressive economic climb;
2. China Daily article on the shrinking profits in China's textile industry.
3. Speigel Magazine interview with the CEO of Phillips, Gerard Kleisterlee, who says "some of our [Phillips'] subcontractors are already moving their plants from China to Vietnam, because China has become too expensive."
4. "Old Habits Undermine Vietnam's Emergence." Wall Street Journal article [subscription may be required] about how "lingering tensions between the regions -- and the government's persistent commitment to central planning -- still threaten the country's budding economic boom"
5. "Foreign Banks in Vietnam Spell Out Fears." Wall Street Journal article [subscription may be required] about how "major foreign banks in Vietnam have expressed concern to the country's central bank over the threatened criminal prosecution of several NV staff in connection with a currency-trading dispute, a development that has tainted the reputation of this fast-growing economy."
6. "Tax breaks, cheap land and labor pull in business into Vietnam." Los Angeles Times article.
7. "Swiss Target Vietnamese Business Opportunities." Interesting blog post detailing the pros and cons of doing business in Vietnam, from a small business prospective.